and talked to steven spielberg out in california. you have the irony here of the democratic campaign being the efficient metric corporate consultant type campaign listening to advice from business. >> it's interesting. in that case obama was the ceo. they did another thing, they took a page from the advertising brand loyalty program, basically they stayed very focused on basically their buyers from the previous election, the voters that voted for obama and tracked them over the next four years as far as how their tastes were changing, wrb they were going, what was happening. the combination of using -- not just being in social media but using social media plus stand with their brand loyal consumers, brand loyalty program, that combination was effective. >> i talked to a guy that runs a very large global advertising firm last week. he said, you know, the most surprising thing to me is, that what the obama campaign did that everybody's calling revolutionary, is what we've been doing at advertising, what big corporations have been doing for years. >> yeah. it is revolutionary that the obama t
